The packaging industry is entering a new era of responsibility.
The new Packaging and Packaging Waste Regulation — PPWR, Regulation (EU) 2025/40 — introduces stricter requirements for packaging placed on the European market, with a clear focus on waste reduction, recyclability, recycled content, and circular economy principles. The regulation entered into force on 11 February 2025 and will generally apply from 12 August 2026.
For companies using stretch film, this change is especially important. Stretch film remains essential for pallet stability, transport safety, and product protection — but the future of packaging will require more than performance alone.
Under the PPWR, packaging must become more efficient, more recyclable, and better aligned with sustainability targets. The European Commission highlights that all packaging must be recyclable by 2030, while plastic packaging will also need to include recycled content according to increasing targets for 2030 and 2040.
This makes the right stretch film selection a strategic decision.
High-performance stretch films can help reduce plastic consumption per pallet while maintaining load stability and transport safety. At the same time, recyclable and recycled-content stretch film solutions support companies in preparing for the new regulatory environment.
At DENELPACK, we see the PPWR not only as a regulation, but as an opportunity to move towards smarter, more efficient packaging.
Our focus is to help our customers achieve:
- Strong pallet stability.
- Reduced plastic consumption per pallet.
- Recyclable packaging solutions.
- Recycled-content film options.
- Lower cost per pallet through material efficiency.
- Technical support for wrapping optimization.
Because sustainable packaging is not about using more material — it is about using the right material, in the right way.
Prepare your packaging for the PPWR era. Wrap smarter. Reduce waste. Stay compliant.